How to Handle "Send Me Some Information" in Logistics & Supply Chain Sales
Expert framework for overcoming the "Send Me Some Information" objection in Logistics & Supply Chain. Proven scripts and industry-specific techniques.
ScriptFly AI Team
Expert Sales Trainers
How to Crush the "Send Me Some Information" Objection in Logistics Sales
Every logistics sales professional knows the dreaded moment: a potential client says, "Just send me some information, and I'll review it later." This seemingly innocent request is often a polite way of saying, "I'm not interested" or "I'm trying to end this conversation."
But not anymore. I'm going to show you exactly how to transform this objection into a strategic opportunity to demonstrate value and move your sales process forward.
Why "Send Me Some Information" is a Red Flag
When a prospect asks you to email materials, it typically means:
- They're not fully engaged
- They want to avoid a deeper conversation
- They're using email as a way to dismiss you
- They don't see the immediate value in your solution
For logistics and supply chain solutions like RouteSync's optimization platform, generic information won't cut it. Your potential clients need tailored insights that speak directly to their unique challenges.
The 3-Step Framework for Handling This Objection
1. Acknowledge
First, validate their request. Show you hear them, but don't immediately comply.Example: "I understand you'd like some information. Before I send anything, I want to make sure what I share is precisely relevant to your specific supply chain challenges."
2. Reframe
Shift the conversation from passive information consumption to an active problem-solving dialogue.Example: "Rather than sending a generic brochure, would it be helpful if we spent 10 minutes understanding your current logistics bottlenecks?"
3. Ask Strategic Questions
Use targeted questions that reveal pain points and demonstrate your expertise.Example: "Can you tell me about your biggest transportation cost challenges right now?"
5 Powerful Response Scripts
Script 1: The Diagnostic Approach
"I could email you a standard deck, but that wouldn't be helpful. What would be most valuable is understanding your specific supply chain visibility gaps. Can we schedule a 15-minute diagnostic call?"Script 2: The Curiosity Builder
"Before I send anything, I'm curious - what specific outcomes are you hoping to achieve with a new logistics solution? Our last client reduced transportation costs by 22% after a targeted implementation."Script 3: The Challenge Revealer
"Most companies who ask me to 'send information' are struggling with [specific industry challenge]. Would you be open to exploring how we've solved similar problems for companies like yours?"Script 4: The Value Qualifier
"I want to ensure I'm not wasting your time. Would you be willing to share a bit more about your current logistics infrastructure so I can customize the information?"Script 5: The Expertise Demonstrator
"Instead of a generic email, what if I shared a brief case study showing how we helped a similar company in your industry reduce warehouse inefficiencies by 35%?"Real-World Example: Turning an Objection into an Opportunity
Scenario: Sarah from a mid-sized manufacturing firm says, "Can you just send me some information?"
RouteSync Sales Rep Response: "Absolutely, Sarah. But before I do, I'm noticing you might be experiencing some supply chain visibility challenges. Our last three manufacturing clients were struggling with real-time tracking and unexpected transportation delays. Would you be interested in a quick 10-minute call to see if we're addressing similar issues for you?"
Result: Instead of sending a generic email, the sales rep opened a strategic conversation.
Key Psychological Principles
1. Demonstrate Value Immediately - Show you're not just another vendor - Prove you understand their specific challenges
2. Create Curiosity - Make them want to learn more - Hint at potential solutions without revealing everything
3. Control the Conversation - Don't let the prospect push you into a passive communication mode - Guide them toward a meaningful interaction
Pro Tips for Logistics & Supply Chain Sales
- Always Be Specific: Generic information dies in inboxes
- Show Industry Expertise: Reference real challenges and solutions
- Focus on Outcomes: Discuss ROI, efficiency gains, cost reductions
- Use Social Proof: Share targeted case studies and success metrics
Handling Objections: The Mindset Shift
Stop seeing "Send me some information" as a rejection. It's an invitation to prove your value, showcase your expertise, and differentiate yourself from competitors who will happily send a forgettable PDF.
Ready to Master Your Sales Approach?
Want a personalized objection-handling script tailored to your specific logistics solution? Book a free consultation and we'll help you develop a bulletproof strategy for turning "send me info" into "tell me more."
Pro Tip: The best sales professionals don't just send information—they create compelling conversations that drive real business transformation.
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Common Questions About This Objection
When is the best time to use this objection response?
Use this response immediately when you hear the objection. The key is to acknowledge their concern authentically before reframing it. Timing matters—respond too quickly and you seem dismissive, wait too long and you lose momentum.
What if this script doesn't work for my specific situation?
Every prospect is different. Use these scripts as frameworks, not word-for-word responses. Adapt the language to match your industry, product, and the prospect's communication style. The underlying psychology remains the same.
How do I practice these responses effectively?
Role-play with a colleague or record yourself. Focus on tone and delivery—confidence matters as much as the words. Practice until it feels natural, not scripted. The goal is to internalize the framework, not memorize lines.
Can I combine this with other objection handling techniques?
Absolutely. These responses work well with techniques like the "Feel, Felt, Found" method or the "Boomerang" technique. Layer multiple approaches for complex objections, but keep it conversational—never sound like you're running through a checklist.
How many times should I try before moving on?
If you've addressed the same objection 2-3 times using different angles and they're still not budging, it's likely not a real objection—it's a polite way of saying no. Know when to pivot or disqualify the prospect to focus on better opportunities.
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